The Brilliant "Don't Be Evil" Bookmarklet
Kudos to Facebook (with some help from Twitter and MySpace) for having the balls to do this. It’s a bookmarklet that replaces Google’s new “People and Pages” area, the hardcoded social search area, and the search completion drop-down, with organic results.
In other words, it makes the new Google behave more like the old Google.
There has been a lot of back and forth in recent weeks over Google’s new Search+ functionality — about how “fair” it is, and whether or not it should lead to antitrust inquiries. But the bottom line is this:
Search+ makes Google worse. It replaces relevancy with Google’s own agenda to pump up Google+.
I say kudos to Facebook because while this isn’t an official app they created, they let their key product manager, Blake Ross, work on it and deploy it knowing full well that everyone would immediately tie it to Facebook. That in turn will put some heat back on Facebook, which itself is far from fully open with regard to data — and is gearing up to IPO.
But again, the key issue here is that what Google is doing with Search+ is making Google worse. This bookmarklet illustrates that in a very effective way.
John Battelle and Danny Sullivan have more on this, as do others. And be sure to watch the Focus On The User walk-through video, narrated by Ross himself.
